The objective—to build awareness among college students for two of television’s hottest new shows — 90210 and Melrose Place — airing Tuesday nights on The CW.
The time commitment and timeline—from Sept. 1st – Oct. 9, the team(s) will meet at least twice a week. From Oct. 15 – Oct. 26, once a week. Teams will be composed of four or five teammates.
Sept. 1 – Sept. 10: Planning time
Sept. 11-Oct. 9: Implementing campaign
Oct. 9 – Oct. 26: Evaluation & submission
Nov. 9: Winning teams announced at PRSSA 2009 National Conference
For more details about the campaign, see below and http://www.prssa.org/news/news.aspx?Id=768
If you are interested in being on a team, email email@example.com by 5 pm (EST) on Tuesday, August 25th with your availability and your top 5 ideas to build awareness among college.
Campaign Rules & Guidelines
The CW Campaign invites students to execute a public relations campaign on and around campus for two of television's hottest new shows — "90210" and "Melrose Place" — airing Tuesday nights on The CW. Students will research and plan their campaigns in August and September, implement from Sept. 11–Oct. 9, and submit their entries to PRSSA by Oct. 26.
The best campaigns will be honored at the PRSSA Awards Ceremony during the 2009 National Conference in San Diego by an actor from one of The CW's hit series. The team with the best campaign will be awarded a private meet-and-greet with the actor and the opportunity to plan the actor's media tour while in San Diego.
We see great educational value in this opportunity, and are grateful to The CW for providing it. Monitor our Web site for updated information about the opportunity, and contact firstname.lastname@example.org with questions. For further information about The CW Network and its shows, please visit www.cwtv.com.
This is a great experience, and we encourage all of our members to take part in it!